Table of Content
A cleanly-designed top navigation uses hierarchies and color differentiation to make it obvious where they are located within your site. Take some extra time to craft the perfect, clear headline focused on all the benefits you can bring to the table. Make sure you include a call-to-action at the end to get them started with your product or services. Social media platforms such as Facebook or Twitter have the advantage of being public, which puts some pressure on the company to resolve the problem. Posting your complaint on social media also bypasses the chatbots, phone trees, hold times and malfunctioning voice recognition software that can make customer service such a trial. This may influence which products we review and write about , but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research.
Writers, designers and artisans of all sorts must master the fine art of subtraction. The homepage of an ecommerce site begs to have a search function to help visitors quickly find what they seek. You might want to offer resources—free or paid—including the offers discussed above, via a specific section of your website.
Know Where to Put Your Keywords:
A blog can be a great way to share your expert tips with the world. B2B websites are designed for business-to-business transactions. They typically target other businesses, rather than individual consumers. Whether it’s increasing sales or growing awareness for your brand, make sure that all of your content supports your larger objectives. By understanding your audience, you can create content that resonates with them and speaks to their needs. A well-thought-out image helps highlight your company values.
If so, you’ll attract attention to it and increase click-through by dedicating a section of your homepage to showcasing your resource library. Research indicates discoverability is almost cut in half by hiding a website’s navigation. Instead, surround your logo with ample negative space so it instantly stands out. Even experienced digital marketers struggle to nail their homepage content. Many types of people might visit your website, and you'll be hard-pressed to find a few words that hit home for everyone.
Social Proof
Because they’re so big relative to the other content on the homepage, they grab the user’s attention. Some people add news to the triblock or important resources that are frequently used. Refer to the tutorial on TriBlocks to add one to the homepage. On the right or left hand side of the home page there are optional add-ons called “boxes”.
The image should be able to explain right away how they can benefit from your products or services. Law firms who choose to have no content are typically looking for something creative in terms of imagery. Often the images and taglines are related making connections with art, words, or animation. Websites with no unique content on the home page lose a marketing opportunity, but alas, not all law firms care to rank in search engines. At PaperStreet, this is the least common of the three options. This consists of three sections that point to different content when clicked on.
Choose the Right Goals
The prose stands to verify the law firm and their professionals, not necessarily convert new clients. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. If a section contains more items than are listed, a link will appear under the list that you can use to view additional items . The sidebar can also include a variety of other sections , depending on the layout of your Course Home Page. Additional sidebar options include Coming Up or the Assignment list, Calendar and Assignment Groups, and Recent Feedback.
Numbers provide evidence of how well your product or service is doing. They offer a preview of your brand’s capacity to help. Make sure that the hero shot you choose will blend well with your brand. An image that has little connection to your vision and values cannot inspire interaction.
Web Content Checklist post offers additional information to publish better content and optimize it effectively. On the TransTech homepage , the section immediately below the hero shot offers three CTAs, each presented at the conclusion of a pod. Your homepage is likely to have multiple calls-to-action . The most meaningful hero shots perform a gatekeeper role.
If your course Home Page displays a page other than the Course Activity Stream, view recent activity by clicking the View Course Stream button . Recent activity displays all recent activity and events in the course for assignments, announcements, discussions, and conversations. When the Home Page is set as the Course Activity Stream, this button will not appear. The top of the sidebar contains course tools for managing your course. The content can be a page, the syllabus, discussions, announcements, quizzes, or imported content as set by your Course Home Page layout .
Unless you’re highly confident in your writing chops, you should hire a professional copywriter to write your homepage headline . Cutting corners with your copy won’t save you money; it’ll have the opposite effect. No reader should have to work to figure out what your site has to offer.
Features include fast user association and segmentation with easy to process visual support triggers. Content is themed into playlists, latest, creative, ideas, and other taxonomies such as ‘small world’. As you scroll through the home page you can almost put checks against many of the well documented best practices for home page design spanning creative and marketing mediums. A multi-layered and structured home page that maximizes segment-specific marrying of powerful design and marketing messages. Strong visual elements and emotively charged messaging work hand in hand for this effective landing destination. In this UK charity website home page example, Help for Heroes creatively combines both motivations for user action and reinforcement of the charity purpose.
Make positive statements from people who believe in your brand. The use of success stories and well-formatted testimonials help elevate your status in your chosen field or niche. Always use action words to establish your point and encourage visitors on what to do. This text must explain what you do and highlight the key points of your brand offering. This helps people know what to expect and leads them to where exactly they want to go.
In today’s day and age, a strong online presence is essential for businesses of all sizes. That’s why having a well-designed website is so important. The homepage is often the first thing that potential customers will see, so it’s crucial to make a good impression. With that in mind, here are some of the best websites around when it comes to homepage design. Each of the homepage websites listed above provides unique and valuable content to their respective audiences.
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